Constant Contact

Under Siris ownership, Constant Contact provided a cloud-based marketing platform that enabled SMBs to create and track personalized marketing campaigns fueled by data-driven insights. A one-size-fits-all approach to marketing was ill-suited for today’s dynamic marketplaces, particularly as businesses expanded their digital footprints and transformed the ways they interacted with current and prospective customers. SMB marketers’ increasing reliance on highly personalized messaging delivered through digital channels resulted in Constant Contact’s solutions being more relevant than ever. The Company’s software solutions facilitated the creation and distribution of professional-quality marketing emails to customers with easy-to-use drag-and-drop templates to improve customer engagement and help them drive better top-line performance in their own businesses. The comprehensive digital platform supports and transforms the ways that SMBs used data to boost their marketing efforts.